CONNECTORS ACADEMY

Your Online Hub for Mastering Relationship-Based Selling

 

Are you ready to trade in outdated sales and marketing tactics for relationship based selling strategies that give you real results?

just imagine

✓ A brand that clearly (and genuinely) connects with your target audience

 

✓ A pipeline filled with ideal prospects

 

✓ A calendar full of client appointments

 

DO ANY OF THESE SOUND LIKE YOU?

SMALL-BUSINESS OWNER who feels like you've been treading water with your sales and marketing efforts for far too long

ENTREPRENEUR who's spent way too much time attempting to put different pieces of sales funnels, CRMs and lead generation techniques together to launch your business online with little to show for it

B2C SERVICE PROVIDER who has been fighting an uphill battle to convert their tried and true offline (and in-person) business development strategies into finding new prospects in today's virtual environment 

SALES PROFESSIONAL who needs help navigating an uncertain economy and wants a simple, intuitive approach to finding high-quality prospects online 

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There are plenty of steps that you can take that will keep you hustling. How many of these sound familiar?

  • You attend some Zoom networking events that don't produce leads let alone qualified prospects
  • You make some cold calls and get crickets
  • You share some content on Facebook to build your brand that falls flat
  • You launch a website that gets little engagement
  • You send a few requests to people on LinkedIn to sell yourself without actually selling yourself
  • You buy a CRM to streamline your efforts and it collects dust
  • You create a video and attempt to promote it because video marketing is 'the thing' these days
     

That's the short list. 

 

These don’t create the know, like and trust factor that business relationships are built on.  They don’t create the cohesive and consistent plan to attract your ideal prospects and future clients.  They don’t do much more than cost you time and lost opportunities.

In today's ever-changing business landscape you have to think differently.

It is possible to gain a new connection’s trust quickly and close business faster using what you already know.

If you have built your business offline, you can build your business online.  You're DIFFERENT than the teenagers and Instagram influencers.  You know business.  You have the competitive edge.  You just need to translate what you're doing into an online business development strategy.

That's where I come in.

the back story

I've been in sales for 20+ years – and not all of them have been rosy.  I’ve attended countless meetings and network events but still feel like I wasted hours of time. I made a lot of mistakes using social media platforms in an effort to elevate my personal brand.

I spent lots of time trying to decipher what tech platforms I needed to support my business operations with little to no ROI.

Then I started to understand how relationship-based selling strategies can engage prospects and clients in ways traditional approaches never could.

I started sharing the proprietary business development strategies and tactics I had learned with my private coaching clients.  Their connections increased.  Their client lists grew.  Their business growth accelerated. 

Out of those client experiences and successes,  I created the Immediate Influence framework.

 

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The Immediate Influence framework is THE catalyst

...for helping you win more attention, connections, and opportunities than typical tactics ever could.

 

...for moving you from a stale sales and marketing to a dynamic relationship-based strategy.

 

...for keeping your at the forefront of your target audience and ideal customers so that they buy over and over.

opportunity

Setting yourself apart from your competition in the digital economy is alot easier than you think.

The digital landscape makes this simpler in so many ways.  Here are just a couple…

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LEAVE YOUR MARK

Make remarkable first impressions on everyone you encounter - both offline and online - while quickly building rapport that makes your audience and connections want even more.

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STRATEGICALLY GROW RELATIONSHIPS

Create a network of strategic business connections that amplifies your relationship-based selling focus through referrals,  recommendations and repeat customers.

A proven business development framework grounded in relationship-based selling fundamentals that is repeatable and adaptable is your key to creating these outcomes.

introducing

The Connectors Academy

The Connectors Academy is my signature program for developing and perfecting a long-term business development strategy and action plan.  This program includes an intensive online curriculum, weekly live training sessions with Q&A, mastermind calls, and an exclusive community of supportive business professionals.

In this step-by-step program you will learn the strategy, tactics, processes and accountability you need in order to increase your influence, strengthen your business network, broaden your reach and grow your business through the power of relationship-based selling.

In addition, you'll get the skills and tools to manager what matters most when building anything new:  your brain.  What you believe about social selling and how it works (or doesn't) will be the invisible thing that stops you from achieving your business goals.  We identify these hidden beliefs and uncover your subconscious biases so that you get the results quickly - without getting derailed by your own brain.

 
PRIVATE ONBOARDING SESSION
 
 WEEKLY LIVE TRAININGS + OFFICE HOURS SESSIONS
 
DIGITAL TRAINING VAULT + IMMEDIATE INFLUENCE PROGRAM 
 
 ACCESS TO THE PRIVATE CONNECTORS COMMUNITY
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Learn

Practical tools and strategies that will help you understand how you best connect with others and what old habits are keeping you stuck getting the same results over and over.  You will learn how to leverage new habits to create (or uplevel) your brand, build your network and maximize technology to bring in prospects and ready-to-buy leads.

Implement...

Proven tactics to boost your revenue by building trustworthy relationships with new and existing clients using inbound marketing and outbound prospecting activities that work with your brand and help you achieve your business goals.

Take Action...

On a social selling blueprint you can follow to get in front of the right people, streamline your processes and make your first, hundredth or thousandth sale no matter where you are starting from.

Keep Moving...

Don't come to a screeching halt when your brain starts telling you all the reasons why this won't work or isn't working.  Leverage the power of all elements of the program and the group to amplify your results - and do it faster than you can imagine.

IN THE BUSINESS WORLD WHERE EVERYONE FOLLOWS THE SAME PATH TO SUCCESS...
 

Accelerate Business Growth With the Connectors Academy

What's Inside the Program

01

PRIVATE 60-MINUTE ONBOARDING SESSION

Using the Immediate Influence framework, I will work with you to personalize your Connectors Academy experience to your business and business development goals.  You’ll come out with a customized plan to quickly get your most pressing issues addressed while also leveraging what you already have to build stronger relationships and get more sales quickly.

02

WEEKLY LIVE TRAINING

These training are designed to dive into targeted topics where we will cover timeless topics including maintaining your business network and the best follow-up strategies as well as dive into newer options including social selling and leveraging technology to your benefit. All topics are designed to uplevel your business development results using the Immediate Influence framework and your personalized plan.

03

 WEEKLY VIRTUAL OFFICE HOURS

Part Q&A, part mastermind and all productivity, weekly virtual office hours are your opportunity to get near-immediate feedback on any questions or hiccups you have.  Through this mastermind structure with designated hot seat sessions, you will get the benefit of my insights and insights from your cohort members  through their questions and observations.  These office hours are your key to getting unstuck when real-life situations want to derail your best laid plans.

04

DIGITAL VAULT INCLUDING THE FULL IMMEDIATE INFLUENCE PROGRAM

The digital vault includes the full Immediate Influence program which covers everything you need to know to turn your networking, marketing and sales efforts into a comprehensive and cohesive business development strategy that engages prospects and potential referral partners.  The vault is constantly updated with the latest tools and techniques to keep you in the know and on top of your game.

05

MEMBERS ONLY GROUP FOR ONGOING CONNECTION

The Connectors Academy is the place for action takers who want to up their business relationship and connection game including hosting a community space for sharing the best ideas. The support and community that comes with like-minded entrepreneurs and business owners who are focused on similar goals cannot be overstated. There is an exponential power that comes from having in-depth conversation, sharing wins and helping each other with new solutions.

06

STRATEGIC ADVISORY

The Connectors Academy includes monthly Live Strategic Advisory Calls. Invited experts will be sharing insights and you will also have the opportunity to get targeted feedback. These discussions are topic-focused, including Networking, Money, Branding, Marketing, Sales, and Copywriting. 

 

the backbone

The backbone of our program is Immediate Influence:  a step by step framework and blueprint with trainings and implementation guides.   Comprised of 7 key modules, Immediate Influence is your roadmap to strategically grow your brand, clientele, relationships, and business.  Our work together will use this proprietary program to build your foundation AND catapult your business growth.  

Here's What We'll Cover:

While by no means an exhaustive list, here are the key areas we focus on to get you out of the status quo sales and marketing rut and into a powerful brand that magnifies all your relationship-based and social selling.

  • POSITIONING: Complete your brand audit and learn how to position your brand in a way that earns respect and trust before you even make the first contact.
  • MESSAGING: Craft clear, magnetic messaging that will make everyone in your audience feel like you truly understand them
  • LEVERAGE SOCIAL MEDIA: Bold tactics for creating an eye-grabbing profiles and increasing your visibility to turn complete strangers into warm leads in just a couple of messages, without having to ‘sell yourself’.
  • MINDSET: A performance mindset is key to your success because how you think affects how you connect. Whether you’re introvert, extrovert, or ambivert, the fourth module will help you sharpen your ability to quickly identify resources, vital information, and new business opportunities that may otherwise go unnoticed.
  • VISIBILITY: Increase your online and offline visibility immediately. Your prospects will see your brand everywhere they look - and it will build familiarity, credibility, and trust required for a thriving relationship.
  • STRATEGY: Develop and hone simple and efficient strategies that will ensure you get the most out of every minute and never spend time on things that don’t bring you results again.
  • OPPORTUNITY: Gain insight on how to streamline your follow-up process and turn all those business cards, leads, and connection requests into clients, partners, and referrals. 

**FAST ACTION BONUS 

BRAND AUDIT + SOCIAL MEDIA BIO ($400 value)

Are you ready to stand out from the crowd, be found in searches and attract the right people?

Don’t let a critical piece of your online connection and relationship building stop you at the starting gate!

This 'done for you' bonus is ideal for anyone who wants to get found in a noisy online world but lacks the time to look across their key platforms and craft a cohesive brand presence. (Hint: that is almost all of us!). Here’s what you will get in your brand audit:

  • Social media profile reviews for consistency, connection and compellingness
  • Website analysis 
  • Business collateral and asset assessment
  • Custom-crafted captivating social media summary profile for use on your platforms of choice
  • Confidence that your brand, experience and solutions will connect with your target audience and support your online business development plan

Too many people either miss or delay this key component of their business development strategy – and minimize their results in the process. Take this to-do item off your list and put it in the hands of a professional team that knows what makes brands stand out - to the right people at the right time.

STRATEGY + ACCOUNTABILITY + IMPLEMENTATION

**PAY IN FULL BONUS

QUARTERLY STRATEGY SESSIONS ...($1200 value)

Want to make sure your business development plan stays updated to give you the best results in the shortest amount of time?

We crafted your business development strategy in the on-boarding process.  These quarterly strategy sessions are your opportunity to do a deep-dive into what is working, what’s not and what needs to shift.

In these sessions, we integrate the real-life experiences and feedback coming in to update your personalized business development plan so that it keeps working FOR you.  During these sessions, we will review your business development goals, your social selling messages and outreach efforts and results, how you are leveraging technology to your benefit and what old habits and beliefs about business development may still be holding you back.

Unlike the weekly training and mastermind calls which are laser-focused on a specific topic or issue, these quarterly reviews are an intensive session to update and modify your overall business development plan to ensure that you are getting the best results.  More importantly, these quarterly sessions will help you stay in motion, uncover blind spots you couldn’t have seen in the beginning and leverage the traction you have already gotten.

Business development is a long-term strategy, but that doesn’t mean your plan won’t need to be tweaked, modified and upgraded over the next year.  These quarterly sessions are your secret weapon to the best results in the shortest timeframe.

 

It's time to level up your business

The Connectors Academy

 
A POWERFUL 12-MONTH IMPLEMENTATION PROGRAM BACKED BY A DIGITAL TRAINING VAULT TO HELP YOU ATTRACT, ENGAGE & WIN YOUR IDEAL CLIENTS
The program includes strategic focus, tactical training and live coaching to give you all the components needed for your relationship-based selling success.
+ Private Onboarding Session
+ Weekly Live Training w/ Q&A
+ Weekly Office Hours Sessions
+ Access to the Digital Vault with ALL Updates
+ Immediate Influence Framework
+ Private Connectors Community
+ Copy of Your Connecting Advantage

Choose the Plan That's Right for You

Most Flexible

$500/month

for 12 months

START NOW

Best Value

$5400

one time

PAY IN FULL

clients said

My clients remember these two things from our work together —outstanding results and incredible value.

This complete blueprint unquestionably delivers both.

JEFF MEYERS, ChFC, CASL, Managing Partner Meyers Wealth Management
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The best business investment I ever made.

“I highly recommend Joyce’s process to anyone interested in growing their business. The fee I paid is absolutely the best business investment I have ever made. My only regret is I didn’t meet her 20 years ago. Do you and your business a favor…go through the program.”

DO THE WORK AND YOUR RESULTS WILL BE POWERFUL AND PROFITABLE

 

 

KATIE LORD, VP Non-Profit Development at Proof Positioning
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Immediate impact on my career development and trajectory

Working with Joyce has had an immediate impact on my career development and trajectory. Joyce’s process is easy to follow and implement for someone who is a busy professional and she has a library of resources and planning devices that assist you each step of the way. Her insights, guidance, and support have assisted me in finding new client opportunities as well as growing existing relationships all while increasing my personal brand and achieving my goals.

Remember: You Are Always One Good Investment Away From Taking Your Business to a Whole Different Level

The Question Is: Do You Know a Good Investment When You See One?

I'LL GIVE YOU A HINT: THIS IS IT
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If you’re ready to make powerful, purposeful changes to accelerate your business and create a relationship-based selling strategy that creates a solid business with repeatable success and ongoing customer flow, it all starts with one click.

RICK SOETEBIER, Relationship Coach
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The best business decision I've ever made.

“Hiring Joyce is the best business decision I've ever made. I was on pace to accomplish objectives (that I've been working on for three years) in our first 90 days of working together. Working with her is well worth the investment in both time and money!”

The Connectors Academy

 
A POWERFUL 12-MONTH IMPLEMENTATION PROGRAM + DIGITAL TRAINING VAULT TO HELP YOU ATTRACT, ENGAGE & WIN YOUR IDEAL CLIENTS
The program includes strategic focus, tactical training and live coaching to give you all the components needed for your relationship-based selling success.
+ Private Onboarding Session
+ Weekly Live Training w/ Q&A
+ Weekly Mastermind Sessions
+ Access to the Digital Vault with ALL Updates
+ Immediate Influence Framework
+ Private Connectors Community
+ Copy of Your Connecting Advantage

Choose the Plan That's Right for You

Most Flexible

$500/month

for 12 months

START NOW

Best Value

$5400

one time

PAY IN FULL
GREG BAUGH, Executive Recruiter
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The program was nothing short of illuminating.

“The program I worked through with Joyce was nothing short of illuminating.   She helped me uncover so many blind spots and helped me build confidence in so many areas.  Joyce showed me a path to building a brand and a message that is not asking but educational and gives, that can win many customers over the long term.  Is the process quick and easy? No.  Is there one silver bullet? No.  But the process that builds on itself is repeatable and leads to much more valuable conversations and ultimately clients that are true partners in the long run."

faqs

Here are the most common questions I get.  If you don’t see yours here, shoot me a message at [email protected]

WHAT'S THE CATCH?

I want you to achieve actual results, which won’t happen overnight. This is not a quick fix. If you are going to join the Connectors Academy, you will commit to a 12-month timeframe so you have time to learn and implement the strategies. You have access to the course content on your time and the weekly trainings + Q&A and mastermind sessions are recorded to listen or watch at your convenience.

I'M LOOKING AT A FEW PROGRAMS. WHAT MAKES YOURS DIFFERENT?

In looking at the programs and coaches out there, the gap was clear. Courses & masterminds don’t offer a 360° approach with accountability and support. The Connectors Academy gives you everything you need to succeed. And we do mean everything.

WILL THIS BE ANOTHER THING ON MY TO-DO LIST?

The last thing you need is another task to do that wastes time on the wrong business activities. The Connectors Academy leverages the proven Immediate Influence framework coupled with group coaching and an accountability community to drive bottom line results.  

DOES THIS PROGRAM COVER SOCIAL MEDIA?

Your presence and message on social media are perhaps the most crucial pieces that we will be fixing before we dive into social selling. Joyce will teach you how to message and prospect using LinkedIn to engage potential clients and referral partners.

WILL YOU EVER RAISE YOUR RATES TO THIS PROGRAM?

Yes, I'll most likely be raising the price of this program at some point in the future. But, once you sign up,  you are grandfathered in at your current rate even if you decide to stay past the first year. A suggestion - join now and take advantage of all the trainings, additions to the digital vault and connections to other professionals in the community.

WHAT'S THE GUARANTEE?

I offer a show-me guarantee. If you find that this program is truly not a fit, please contact support in the first 30 days to discuss how this works.  Having full access to the digital vault and private community means there are no refunds. This program is for business professionals who know they need support and are serious about getting it, but are not at the point where investing in a $12,000 private coaching program is accessible. If that’s you, we’re fully, 100% committed to your success. If it’s not, we strongly encourage you to seek out another program instead.

P.S.

7 out of every 10 business professionals reading this will like the idea, but still decide to “think about it”.

Almost all of them will never come back to this page and miss the opportunity to accelerate their business.

Life will get in the way…

Fear will kick in…

Comfort zone will do its thing…

And they will stay exactly where they are at right now.

DON’T BE ONE OF THEM.

Make your decision NOW:

Either close this page and forget that you saw it

Or close your eyes, take a deep breath, and take the leap

After all, that’s how all the greatest accomplishments of mankind started.

So, What's It Going to Be?

The Connectors Academy

 
A POWERFUL 12-MONTH IMPLEMENTATION PROGRAM BACKED BY A DIGITAL TRAINING VAULT TO HELP YOU ATTRACT, ENGAGE & WIN YOUR IDEAL CLIENTS including
YOUR ALL-IN-ONE BUSINESS EDUCATION INCLUDES:
+ Private Onboarding Session
+ Weekly Live Training w/ Q&A
+ Weekly Mastermind Sessions
+ Access to the Digital Vault with ALL Updates
+ Immediate Influence Framework
+ Private Connectors Community
+ Copy of Your Connecting Advantage

Choose the Plan That's Right for You

Most Flexible

$500/month

for 12 months

START NOW

Best Value

$5400

one time

PAY IN FULL
As with any program, Layman Collective is unable to make promises or guarantees with respect to any outcome from participation in The Connectors Academy program and therefore we cannot and do not guarantee success or any specific level of income or results associated with the services provided. You understand that ultimately you are responsible for your own success in business and that this program is designed to enhance, supplement, and support your business in your efforts to grow.
JOYCE LAYMAN & THE CONNECTORS ACADEMY - ALL RIGHTS RESERVED - TERMS & CONDITIONS
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